The thing about marketing trends, particularly for B2B marketers, is that they change frequently. If you don’t stay on top of them, you risk missing out on serious potential for revenue growth and customer acquisition. So what’s hot these days? What do you need to
Overwhelmed by the rate at which the marketing environment changes? It can be tough to stay in touch with industry trends, but these six steps will ensure your campaigns continue to hit the mark. Articulate one clear, unifying idea Amid a fragmented media landscape, we
Photo Credit: pexels For any small business, a social media policy should clearly outline how all employees should conduct themselves online – such as the type of content they can post, how they should interact with people online, and how they should respond to any negative
Many companies perceive business exhibitions and fairs as being a key facet of their marketing strategy. But just why is it so popular and are you missing out on the benefits? Business exhibitions can provide the ideal platform on which you can showcase your business.
In today’s rapidly evolving world of digital marketing, a carefully planned and executed content marketing strategy is very important. Content marketing is especially beneficial if your goal is to increase your website’s organic (naturally derived) traffic. Importantly, a high-quality content marketing strategy can greatly reduce the amount of money your
When people think about branding, they generally think about a name and a logo and not much else. Yes, you end up with a slick visual identity, but a great brand goes a lot deeper. And as a small-business owner, uncovering your brand purpose or
I recently sat down with Matt Paine, News Xtend’s Key Account Director, to find out what he loves about Digital Marketing, why he’s passionate about helping businesses succeed, and what he does when he’s not in the office. Ready to meet him too? Let me
Social media is one of the most misunderstood aspects of the digital world. Social media is so often associated with connotations of propaganda, privacy infringements, bullying and the demise of youth. Though, one can easily align social media with these issues, it is just so much
As a small business owner it often seems like there aren’t enough hours in the day. And the struggle to stay on top of things is likely all too familiar. With the ATO now requiring all businesses in Australia to digitally report their payroll information
Consumers stand in line at an Atlanta-based KFC throughout the day to be among the first to try Beyond Fried Chicken, a plant-based chicken made in partnership with Beyond Meat, on Tuesday Aug. 27, 2019. (John Amis/AP Images for Beyond Meat) Food, beauty products, clothes,
Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.
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