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Pricing psychology: how to set prices that drive sales

People’s overall impression of your brand is shaped by many factors. Direct and indirect interactions with your products or services are important, but referrals from friends and family, social media, customer reviews, product quality, shopping experience, and customer support can all have a role to

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Business turnover showing signs of positive rebound

Eight of the 13 selected industries reported rises in business turnover in August, according to figures released today by the Australian Bureau of Statistics (ABS). Robert Ewing, ABS head of business statistics, said the Manufacturing industry reported the largest monthly jump in business turnover. “The

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Is the Australian economy headed for a recession?

The latest Employment Hero SME Index, which uses an accumulative dataset of over 140,000 small and medium-sized businesses (SMEs) and 1.4 million employees, indicates Australia’s technology sector is correcting itself after a period of unsustainable growth. The average employee growth for the Science, Information and Communication

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State economy booms, creating 130,000 jobs in 12 months

The Victorian economy is growing strongly and providing jobs for workers with more than 130,000 Victorians joining the workforce over the past 12 months – the best performance in the country. The state’s 2022-23 Annual Financial Report published today reveals the resilience of the Victorian economy despite

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