Marketing automation platform Omnisend surveyed 1,000 Australians about their side jobs and found that 44.7% are actively engaged in a side-hustle, while 44.3% of them wish to make it their full-time job.
The most popular side gig is ecommerce, with 59.3% of side hustlers saying they’re selling items online. Freelancing (i.e. writing, programming) and teaching/tutoring followed suit, with 20.2% and 12.7% respectively.
Of those with an ecommerce gig, 22.5% already have plans to make it their full-time job.
“Unlike freelancing or gig work, which maxes out when you run out of time, ecommerce can scale with fewer limitations, so it isn’t a surprise so many people are doing it,” says Greg Zakowicz, Senior Ecommerce Expert at Omnisend.
“The popularity of ecommerce also shows that the field is increasingly more saturated. So while it does offer much more scalability compared to other side jobs, it also comes with more risk and requires a lot of careful planning, consistent effort in marketing, and the right tools for automation and logistics.”
Marketing automation platform Omnisend has surveyed 1,000 Australians about their side hustles and found:
- 44.7% of Australians are actively engaged in a side-hustle, while 44.3% of them wish to make it their full-time job.
- The most popular side gig is ecommerce, with 59.3% of side hustlers saying they’re selling items online. Freelancing (i.e. writing, programming) and teaching/tutoring followed suit, with 20.2% and 12.7% respectively
- 57.3% say their side hustle earns them less than $500 per month. Only 20.5% of respondents indicate that it earns them upwards of $1,000, with 5.6% earning $5,000 and more.
30% of ‘side-hustlers’ spend more than 10 hours per week on their side job, with 2.9% spending 30 hours and more. - 37.3% of those who no longer have a side hustle, quit because of time constraints. Another 20.9% quoted health issues, while a further 16.7% said Burnout was the reason they had to stop.
