10% of workers hired in 2024 have job titles that didn’t exist in 2000, according to new data from LinkedIn, the world’s largest professional network. This includes roles such as social media manager, data scientist, AI engineer and sustainability manager.
LinkedIn’s inaugural Work Change Snapshot reveals just how different modern workplaces look today compared to just a few years ago, and the speed of transformation is only set to increase. In a study of more than 5,000 global business leaders, LinkedIn finds that 7 in 10 in Australia agree that the pace of change at work is speeding up.
LinkedIn data also shows that the skills needed for jobs in Australia are projected to change by 66% by 2030 compared to 2016, as rapid developments in AI accelerate workplace change. Without the influence of AI, the skill shift would be 50% in Australia.
Australian business leaders recognise the transformative potential of generative AI, with 8 in 10 reporting at least one way the technology could benefit their teams. Despite this, just 1 in 10 business leaders say that their organisations are leading in AI adoption, signalling a significant opportunity for companies ready to take action.
Adam Gregory, Senior Director, ANZ, LinkedIn Talent and Learning Solutions, said: “Businesses are having to manage seismic shifts in the way work is done, and professionals are stepping into roles that didn’t exist a decade ago, highlighting the need for continuous learning and the development of skills.
“While artificial intelligence holds huge potential to improve day-to-day work, the majority of businesses are still figuring out how to best bring that potential to life. It’s no surprise that leaders are leaning on their HR teams to help navigate these changes and make the most of the opportunities they present – but these professionals are often overstretched and overwhelmed with work. To provide the insights and support their organisations need, they must be equipped with the right tools and resources.”
