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  • What’s in Wine Australia’s $50m export and regional support package?

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What’s in Wine Australia’s $50m export and regional support package?

The Australian Government has invested $50 million to grow Australia’s wine exports and showcase the nation’s wine tourism offering in key markets.

The program, known as the Export and Regional Wine Support Package, originally was to run for four years and conclude on 30 June 2020. However, significant in-market activities were postponed as a result of COVID-19 and associated international travel restrictions, and subsequently delivery of initiatives funded by the Package has been extended to 30 June 2021.

Core components of the $50 million Export and Regional Wine Support Package include:

  • targeted marketing campaigns in China and the USA
  • capability development programs
  • wine export and international wine tourism grants, and
  • a brand proposition and go-to-market strategy for Australian craft cider.

If you are a small or medium Australian wine producer and would like to apply for the Wine Export Grant 2020-21 program, click here 

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