Even in a world of instant messaging and video conferencing, email stands out as a popular mode of communication, especially in the professional world. According to Statista, the number of email users in 2022 was expected to be a whopping 4 billion. But despite numerous studies demonstrating the
The Commissioner has called for better regulation to protect small businesses using online platforms to sell and market their goods and services. In his response to the Australian Competition and Consumer Commission’s regulatory reform recommendations for digital platform services, the Commissioner supported a new regulatory
The ACCC has this week started a sweep to identify misleading testimonials and endorsements by social media influencers. It will also look at more than 100 influencers mentioned in over 150 tip-offs from consumers who responded to the ACCC’s Facebook post asking for information. Most
Unlike your website’s homepage, or other pages where you can find a variety of links directing customers to various places, a landing page is designed for one specific purpose. It’s often created to persuade people to take a specific action, such as registering for an
Isn’t it true that a picture is worth a thousand words? Getting the right visuals and images for your content is critical in today’s content-heavy environment. The following instalment of our series will look at three free tools for non-designers that can help you create
The pandemic has had a monumental impact on the e-commerce industry, instigating a rapid-fire change in consumer behaviour. Bricks-and-mortar shopping experiences have been replaced with a digital shopping landscape, with more than two billion online shoppers scouring the internet globally for their next purchase. Consumers
Marketing terms often make it seem like rocket science, but really, marketing is mostly common sense. You’ve likely heard people throwing around the phrase “marketing strategy” as if it’s a highly complex and technical process. But it’s not. Having a marketing strategy means having a
Unpack those jingle bells because on Friday, September 16th it’s officially 100 days until Christmas! Believe it or not, people are already scouring the internet for Christmas present ideas, which means it is time for your business to prepare for the festive season. Celebrating the
Whether you’re running an online store, or have a website to promote your business, it’s important to make sure people can find it. Search engine optimisation (SEO) can make your website easier to find on search engines such as Google and Bing. Improving your SEO
As digital marketing experts, we are often asked the question “Does social media matter for all businesses”? The simple answer is YES. With over 3 billion people using social networks, why wouldn’t you? It doesn’t matter which industry your business is involved in, or what
Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.
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