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What are the costs of unhealthy employees to business?

Why are two of Australia’s most iconic brands, Swisse and Medibank, investing substantial money into the health and wellness of their employees? For former CEO of Swisse, Radek Sali, happy and successful employees equated to a happy and successful business. “People are not just one

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Blockchain to ease financial risk in creative industries

A new blockchain infrastructure designed for Australia’s creative industries could help overcome problems from missed royalty payments to art fraud and administrative overheads, says a new report. The report argues that a blockchain-based infrastructure could bring much needed transparency to the creative marketplace, while relieving the

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1 in 4 SMEs discount their products too much

New research from Australian marketing services provider Salmat has found that when it comes to discounting products, over a quarter (28 per cent) of SMEs think they discount too much, with 56 per cent of SMEs discounting weekly or monthly. Whilst discounting can be one tactic

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ROI is a metric, not a strategy

Let’s imagine you’ve bought into the church of content marketing. You’ve invested in copywriters, graphic designers, SEO pros, social media hotshots, and a swarm of marketing managers. But you’ve somehow missed the sermon on how conversion shouldn’t be your only goal. You learned the acronym

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A chat with matt paine, key account director

I recently sat down with Matt Paine, News Xtend’s Key Account Director, to find out what he loves about Digital Marketing, why he’s passionate about helping businesses succeed, and what he does when he’s not in the office. Ready to meet him too? Let me

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Scalable code without bloat: DCI, Use Cases, and You

The model is talking about booking her latest gig, modeling WordPress underwear in the brand latest Perfectly Fit campaign, which was shot by Lachian Bailey. It was such a surreal moment cried she admitted. The main thing that you have to remember on this journey

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