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#BuyRegional campaign urges holiday shoppers to stimulate SMB recovery in NSW

The countdown to Christmas is gathering pace but Sydneysiders still have plenty of time to support regional NSW retailers and producers by placing their orders for gifts and stocking stuffers as well as tasty treats, wine and spirits, thanks to the Buy Regional webpage.

Deputy Premier John Barilaro said it has been one year since the NSW Government launched Buy Regional to help connect city shoppers with regional businesses doing it tough in the face of record drought.

Mr Barilaro said research shows 85 per cent of businesses signed up to Buy Regional to reach more customers and during the challenge of drought, bushfires and COVID-19, two-thirds have been connected to customers through the website.

“What a difference a year makes – most of regional NSW is now in drought recovery but businesses are still doing it tough because of COVID-19, however many regional retailers can now easily reach online customers thanks to Buy Regional,” Mr Barilaro said.

“Buy Regional is not only about giving businesses in the bush the gift of new customers and helping to stimulate local economies, it’s also about boosting morale in rural towns and connecting people in the city with our innovative regional retailers.

“You can’t underestimate the benefit a single purchase provides to a regional business and the flow-on effect of that sale, putting cash into a pay packet or paying a local supplier – now imagine how great it would be if every family in Sydney bought one gift regionally.”

Buy Regional showcases 501 business from Broken Hill to Bega and Bathurst to Byron Bay with everything from alpaca ponchos, cricket bats, emu oil and pistachio nuts – and for the hard to buy for, there is always that bottle of premium wine or hand-distilled spirits.

More than 500,000 people have visited Buy Regional since the webpage was launched in October last year and now shoppers can search by product category or use the interactive map to see what regional businesses have on offer.

Regional businesses can still list themselves for free on Buy Regional and be a part of its social media network by registering online at Buy Regional – Information for businesses.

Visit the Buy Regional website and be sure to share your Christmas gift ideas using the hashtag #BuyRegional.

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Austrade Approved Business Events
AVAILABLE NOW APPLY BEFORE 30th MARCH 2021 (Condition apply)

  • ABF Events are approved and listed below have been certified by Austrade on the Schedule of Approved Business Events.
  • This allows exhibitors, sponsors, delegates and partners to participate in the Business Events Grant Program. Note event bookings need to be confirmed ASAP to participate in the grant program
  • The program provides 50% rebate (based on a minimum spend of $20k) for approved items including ABF event-media packages, exhibition stands, corporate function tables, delegate registrations.
  • Govt Grant applications are now open until the 30 March. Please contact ABF to discuss how we can assist, we have experts to assist grant applications.
  • Grant funding will cover up to 50% of eligible expenditure incurred in participating at pre-approved business-to-business events as buyers or sellers during the 2021 calendar year.  All grant applications must be submitted for approval via the following link: https://business.gov.au/grants-and-programs/business-events-grants
  • For further information please see this fact sheet.