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Grow your business with the digital marketing experts

In today’s world, the easiest way to grow your business is online. If you’re not online, you don’t exist. That last sentence probably makes you worried. But don’t stress, there is a solution for you. Sydney based marketing agency, Digital Presence, is passionate about growing

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Jetstar: How to make your brand more appealing

At the heart of every organisation is ‘the customer.’ The growth of online channels has forced brands to reconsider and revamp their customer experience strategies in order to engage with a modern customer who is accessing information across a wide variety of platforms. Managing to

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Half our SMEs struggling with recruitment

Almost half (48 per cent) of Australian SMEs report the recruitment of skilled employees as a challenge for their business, potentially hindering their growth plans for 2018. In a large-scale study commissioned and released by Indeed, one quarter of Australian SMEs cite recruitment as their biggest

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Security tips to keep small businesses safe

A successful cyberattack can be devastating for small businesses, especially if their resources are limited because the fallout of the attack can range from financial losses to reputational damage. It’s only a matter of time before Australian small businesses are hit hard by an attack

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4 steps to get more sales from your website

The new year offers an opportunity to look at how you could be doing things better – and what better way to start than figuring out how to bag more sales? Over the past couple of years, the methods for customers paying for things online

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How to leverage events for business growth

Events have long been an effective marketing tool. You can meet with customers face-to-face, show them your products or services in person, and reveal the person behind the brand. They offer growth potential, too. Business travellers surveyed for an Oxford Economics study estimated that 40 per cent

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Five benefits of data and analytics for business

It’s common knowledge that customers are more likely to switch companies because of poor experiences nowadays. However, there’s no excuse for businesses to fail to deliver exceptional, individualised experiences given the amount of data they collect at every point of the customer journey. Data is

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Export opportunities for online SMEs in 2018

In the past, exporting to a foreign country involved careful consideration of a variety of factors, including a strong team of local business partners, suppliers, export merchants, agents and distributors. The planning and implementation of exporting has changed significantly, however, with the growing prevalence of

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