For small and medium-sized enterprises (SMEs), navigating the digital marketing landscape can be daunting. Social media and digital marketing are crucial for brand awareness, lead generation, and customer engagement, but deciding whether to bring these functions in-house or outsource them is a critical decision. Let’s
Artificial intelligence is transforming the way businesses approach marketing. Using AI tools, marketers can gain valuable insights, automate mundane tasks, and deliver personalised experiences that resonate with their target audiences. Let’s delve into how AI can transform your marketing efforts and help deliver better results.
Digital marketing can be vital to the success of a small business yet one-in-three end up in a dispute with their provider, according to new research. And almost 70% of small businesses last fewer than 12 months with the digital marketing provider they choose. The
Social mеdia managеmеnt rеfеrs to thе procеss of crеating, schеduling, analysing, and еngaging with contеnt on social mеdia platforms to achiеvе spеcific markеting and branding goals. It involves managing an organisation’s or individual’s onlinе prеsеncе across various social mеdia channеls, such as Facеbook, X (previously
We’ve all seen so many people talk about the value of having a website: It helps build credibility, makes you look professional and serious, helps you reach a new audience, and drives traffic to your business, yada, yada, yada. In fact, there’s so much online
The new financial year is the perfect time to take stock of what worked and what didn’t in the prior 12 months, identify new areas for investment and improvement, and re-strategise. For many businesses, it’s an essential time to look at the marketing activities that
To stay ahead of the competition in the digital age, it’s crucial to unlock the full potential of your online presence. That’s where search engine optimisation (SEO) comes in. SEO is important for anyone who wants to increase their website’s online visibility. Whether you run
Whether you’re an established business owner or a new entrepreneur, your website is crucial to your success in the digital age. However, it is important to give your target audience appropriate and appealing functionalities that serve their needs. For example, if you’re a restaurant owner, your website
Shopping cart abandonment is a common occurrence in the world of ecommerce. Regardless of how great your product is, or how much value you offer, you may find your website visitors adding items to their carts only to leave without hitting the “buy” button. While
This year’s CommBank Young Hero Awards shines the spotlight on 10 outstanding business leaders from across Australia. These young entrepreneurs, aged 35 and under, are making a positive impact on Australia’s business market while pushing the boundaries of their respective industries. Let’s take a closer
Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.
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