In today’s rapidly evolving world of digital marketing, a carefully planned and executed content marketing strategy is very important. Content marketing is especially beneficial if your goal is to increase your website’s organic (naturally derived) traffic. Importantly, a high-quality content marketing strategy can...
A common question we’re asked is: “How much should I spend on marketing my small business?” And to be honest, it’s a question we really don’t enjoy answering. There are several reasons for this. First, there is no definitive answer to this question, because...
Marketing automation software can benefit your business in a number of ways. It is a great way to increase traffic, encourage and educate potential customers, as well was give you a more detailed view of what occurs at every stage...
Selling an enviable lifestyle is big business for China’s internet celebrities. The multibillion-dollar influencer industry is all about turning fans into customers on social media. Internet celebrities like Zhang Dayi are part of the $24 billion influencer industry in China. With 20 million...
Search engine optimisation (SEO) changes a lot and keeping up is challenging. For small business owners staying on the ball is near impossible. But here’s the thing, everyone is using keywords, meta tags and other basic SEO best practices. But...
SMB owners wear a lot of hats. In addition to the day-to-day function of the business (say, making earrings, fixing pipes or caring for children) they might organise payroll, send emails, do maintenance, manage employees, collect the mail, answer...
I recently sat down with Matt Paine, News Xtend’s Key Account Director, to find out what he loves about Digital Marketing, why he’s passionate about helping businesses succeed, and what he does when he’s not in the office. Ready...
Search engine optimisation (SEO) changes a lot and keeping up is challenging. For small business owners staying on the ball is near impossible. But here’s the thing, everyone is using keywords, meta tags and other basic SEO best practices. But...
I was recently contracted by a business to meet a team of eight who weren’t getting on. On the surface, they were pumping out great service to customers, but behind the scenes was a very different matter. As a...
Get your b2b content noticed on Facebook by posting the right content regularly at the right time of the day. Facebook is the second biggest website in the world. This is a social media platform that 2.41 billion people use...
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