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5 Strategies: reduce shopping cart abandonment

Shopping cart abandonment is a common occurrence in the world of ecommerce. Regardless of how great your product is, or how much value you offer, you may find your website visitors adding items to their carts only to leave without hitting the “buy” button. While

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Another company penalised for green washing by ACCC

The ACCC has accepted a court-enforceable undertaking from Universal Pharmaceuticals Pty Ltd, admitting that representations on its Wealthy Health website that a product contained squalene from sharks in Australian waters were likely misleading, in breach of the Australian Consumer Law. Universal Pharmaceuticals is an Australian

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The rise of ‘kidfluencer’ marketing

Parents share content of their children for myriad reasons, including to connect with friends and family, and to seek validation or support. However, some parents also do this for commercial gain. They manage their children as social media “kidfluencers” – allowing them to work with brands

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Why small business need more protection on social media

The ACCC continues to support reforms to protect consumers and businesses following a new report into social media services. The report, released today, has highlighted a range of harms to consumers and small businesses occurring across social media services, including excessive data collection practices, lack

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3 Free AI tools to improve your SME’s copywriting

Given that 73% of internet users skim rather than read blog articles/web content (Source: Hubspot), how you write your message is nearly as important as what your message is. When you consider all of the written touchpoints that your prospective customers may have with you –

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