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Social media trends for 2024

 Meltwater, a global leader in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2024, their latest annual report on social media and digital trends worldwide. Key Findings include: TikTok has the highest average time per Android user of any social

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How can AI tools help enhance your small business marketing strategy?

Artificial intelligence is transforming the way businesses approach marketing. Using AI tools, marketers can gain valuable insights, automate mundane tasks, and deliver personalised experiences that resonate with their target audiences. Let’s delve into how AI can transform your marketing efforts and help deliver better results.

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5 Simple tips for a winning Black Friday marketing campaign

The countdown to Black Friday has begun – are you ready? As the clock ticks down to Black Friday, the start of the busiest season in cross-channel marketing is fast approaching. As email marketing accounts for a remarkable 15% of overall sales during the festive season, it’s important to

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Can you spot an AI-generated face?

Does ChatGPT ever give you the eerie sense you’re interacting with another human being? Artificial intelligence (AI) has reached an astounding level of realism, to the point that some tools can even fool people into thinking they are interacting with another human. The eeriness doesn’t stop there. In

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Social media management: A guide for small business

Social mеdia managеmеnt rеfеrs to thе procеss of crеating, schеduling, analysing, and еngaging with contеnt on social mеdia platforms to achiеvе spеcific markеting and branding goals. It involves managing an organisation’s or individual’s onlinе prеsеncе across various social mеdia channеls, such as Facеbook, X (previously

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