The combination of a post-pandemic world and ongoing extreme weather events have made for challenging conditions for small businesses but the quickly approaching summer period is a time for small businesses to take advantage of the relaxed holiday vibes and capitalize on the holiday period.
Vista compiled a list of business and marketing tips to help Aussie small businesses have the best and most profitable summer season.
- Plan and prep for the summer holidays
Given a lot of people engage with business around the holiday period, think of ways that your business can capitalize on this summer activity, for example holiday picnic baskets if you’re a food retailer or sales on summer clothing lines for clothing retailers.
- Host an event for your customers
With the return of warm weather and the festive spirit in the air, people are ready to get out and engage with their community. Think of hosting a summer event relevant to your business that will allow you to market your business, connect with customers and drive sales.
- Offer seasonal incentives and deals
To help drive customer engagement, offer incentives such as a freebie or discount and get people excited to do business with you over the summer months.
- Connect with the small business community
Make the most of the small business community and partner with other businesses to offer additional value to your customers and attract new customers.
- Spruce up your space
Whether you have a brick-and-mortar store or a purely online business, get in the summer mood with a refresh. This could be through décor, offerings or branding.
If you live in an area that attracts tourists in the warm-weather months, you have the opportunity to connect with an entirely new customer base during the summer season – so, make a plan to target them.
- Take advantage of outdoor events
Warm temperatures and hours of sunshine create the perfect backdrop for outdoor summer events. Research outdoor events happening in your area and find out ways to get involved.
