Black Friday is just around the corner, and retailers are gearing up to offer massive discounts to entice shoppers. But what are Australians willing to sacrifice in their quest for a bargain? A new survey by Omnisend has revealed that many shoppers are willing to wait for weeks for their parcels to arrive if it means getting a lower price.
E-commerce marketing automation platform Omnisend conducted a survey of 1,000 Aussies about their shipping time preferences and found:
- 64.6% of respondents are willing to wait for more than a week for their parcel to arrive if it means they’ll get the item for a lower price.
- 87% of people are willing to wait more than 3 days for their parcel to arrive if it means they’ll get the item for a cheaper price.
- While 40% can wait 9 days and more – at least 5 times more than the average parcel shipping time in Australia.
- Offering longer shipping windows in exchange for discounts can be a strategic move, as findings from a Shippom study reveal that 75% of online shoppers prioritize free over fast shipping.
